$17.21 USD $22.95 USD
In this funny and insightful investigation, Steve Karmen – dubbed the “King of the Jingle” by People magazine – takes us back to a time when consumers happily sang along to “Pepsi Cola Hits the Spot,” “This Bud's for You,” and “Hershey Is the Great American Chocolate Bar,” and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to “zap” the commercials, “tune out,” or eliminate advertising, did the advertising world invent “integration” (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising is so precarious.
Publisher: Hal Leonard
Page Count: 200
Dimensions: 9 X 6 inches
$37.50 USD $50.00 USD
Will be available September 2019; preorder* today to receive 25% off! Be sure to like...
$14.99 USD $19.99 USD
In the 1950s and '60s, those shiny 45-rpm records with the big hole in the...
$22.46 USD $29.95 USD
This handsome, insightful hardcover volume delves deep into the music of 88 visionaries who have...