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Although he presides over Avid, the leading provider of audio and video technology for creatives and media professionals, Louis Hernandez Jr. isn't your typical multinational CEO. In his two previous books, Too Small to Fail: How the Financial Industry Crisis Changed the World's Perceptions and Saving the American Dream: Main Street's Last Stand, he chartered his vision of an egalitarian America structured around the communities that compose its very foundation. He brings the same mindset—the same notion of countless small actors with unlimited potential—to the tumultuous world of media with his third book, The Storyteller's Dilemma: Overcoming the Challenge in the Digital Media Age.
In The Storyteller's Dilemma, Hernandez puts forth another comprehensive vision for our future that aims to advantage all while disadvantaging none. This book is neither a diatribe against economic elites nor a postmortem analysis of the ills of digital distribution. Instead, it proposes a new approach with the potential to benefit all involved parties—an approach that at once embraces the intensifying power of storytelling and eschews the notion that disruption and instability must greet an industry hand-in-hand. Rather than favoring any given group over another, Hernandez imagines a streamlined world of shared platforms and common standards that empower storytellers, developers, and deliverers alike. By dispensing of business models that have proved unviable in the digital age, we can turn higher profits while more equitably compensating creatives and creative endeavors. In today's networked world, the economics of storytelling matters to everybody. It's time we all got onboard.
Publisher: Hal Leonard
Page Count: 196
Dimensions: 6.25 x 9.25 inches
$18.74 USD $24.99 USD
After years of diminishing income due to cratering sales in the music business, Mixerman accepts...
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A great tool for all songwriters looking for creative resources.1000 Songwriting Ideas is a handy...
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This book contains tips, suggestions, advice, and other useful information garnered through a lifetime of...