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Making it in music has never been easy, but today it's harder than ever before. The digital age has dawned and, with it, the music biz has wholly merged with the entertainment industry. Up-and-comers are immediately faced with a dire choice: alter your art to appease the powers that be or learn to navigate the notoriously grimy underside of the most glamorous profession in the world. Whether you’re a self-reliant DIY musician or an aspiring personal manager, Stephen Marcone and David Philp's Managing Your Band—Artist Management: The Ultimate Responsibility can help you keep your shirt and maybe—just maybe—make a buck, all for less than the price of a decent dinner.
Now in its sixth edition, Managing Your Band has long since been the standard bearer for aspirants and hardened vets alike. From dive bars to festivals, from branding and merchandising to marketing and publicity, from publishing and licensing to rights and contracts, Marcone and Philp leave no stone unturned in this comprehensive guide to artist management. A lofty claim, eh? No need to take our word for it—luminaries in every corner of the industry are willing to testify.
To put it mildly, the book has a reputation with record labels. John Butler, Vice President of Promotion at Curb, believes that “Marcone and Philp take on our ever-changing business with a fresh and complete approach. The breadth of information here is as important to veterans as it is to the new entrepreneurs that will power the current and next versions of the music industry.” Paul Sinclair, the EVP of Digital Strategy & Innovation at Atlantic, attests that “the 6th edition of Managing Your Band provides an excellent blueprint to follow paths of flexibility and specificity toward a successful career in music. In this book, you find the framework. Implement it well and you have a better shot of finding success with your musical art.” Joe Riccitelli, the EVP/GM of RCA, considers the book "a must for new and established managers who may need a brush-up on topics they have forgotten,” as "“Stephen's & David's vast experience pays off in the 6th edition."
No resource can better advise you on managing the marriage of music and commerce. Take it from Jim Donio, the President of the Music Business Association who has “been a repeat guest of the authors' Music Biz 101 & More radio program and [has] experienced firsthand their ability to expertly communicate about the business for both industry veterans and aspiring entrepreneurs. This guide is a great resource for current managers, future managers, and students of the industry.” Aaron Van Duyne, a CPA and Business Manager, considers it “not only a great resource, but also a great text for teaching about the manager's role in securing success in this complicated business.” "This step-by-step guide will help you grow from a gear-lugging friend into a professional manager whose chops are equal to those of the bands you manage,” says Michael Simon, the President of music licensing juggernaut Rumblefish. Hell, this is “the only book" music mogul Harvey Leeds "took to Israel to teach the Israelis about the international music and entertainment business.”
How about the folks on the other side of the counter? Tom Hefter, Senior Marketing Services Specialist, National Tours, Ticketmaster, sees it plainly: “Managing Your Band is not a how-to manual but an honest, real-world take on how versatile a manager must be in today's fast-paced and ever-changing music landscape."
Academics are just as smitten. Here's Dr. Hal Weary of Wayne State—“a concise and thorough book that brings clarity to complex and ambiguous facets in the contemporary music business. A must-have for all of my students”—and John Simson, Executive in Residence and Program Director of Business & Entertainment at American University's Kogod School of Business—“Managing Your Band is a terrific resource for any music business class focused on the role of managers."
In the end, we think Doc McGhee, the man who whisked Bon Jovi and Motley Crue to superstardom, says it best: “I wish I had something like this when I was starting out!” What more can we say? Pick up the latest edition of Managing Your Band and chase that wild dream!
Publisher: Hal Leonard
Page Count: 344
Dimensions: 6 x 9 inches
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